Context
Woof is a fictional brand created as a university project, specializing in wet food for small-breed dogs. The brand’s unique value proposition is its "world flavors" concept, offering meals inspired by traditional international dishes: Arepa (Venezuela), Asado (Argentina), and Taco (Mexico).
What I Did
Naming & Branding
Co-developed the brand’s identity from scratch, including naming and a playful visual system
Packaging Design
Designed the packaging for the three launch flavors, ensuring a clear visual distinction between countries
